While it sounds counterintuitive, the narrower the market the bigger the potential. What does this mean?
When starting your business you want to focus on the narrowest niche possible, get to one ideal customer prototype.
A narrow niche makes everything easier:
There’s no shame in being a beginner. We’ve all been there. In fact, there’s a lot of freedom in being able to say, “I’m new around here. Can you help me?”
I also understand that when we're starting a business, we want to come across as an expert in what...
The first thing many people think about when starting a business after 50 is ‘how much is this going to cost?’ or ‘it’s expensive to start a business and what if I fail?’.
But, if you’re asking these questions you’re starting in the wrong place in my...
When starting a business after 50 we often spend a lot of time and emotional energy worrying about what we need to learn and all of the things that we don’t know yet.
These are typically the ‘tech and social media’ tools we’ll need to use in business.
I know. You’re just starting your business and here I am talking about having multiple revenue streams and you just want to get this first one making money, right?
You’re doing the right thing by focusing on ONE thing right now.
I simply want to plant a seed in your brain to...
Yes, I used the word ‘hugest’ to make a statement. To make an impact.
Why? When I talk to women 50+ who want to start a business it almost goes without saying that one of their drivers for starting a business is to make an impact.
An impact on others’ lives.
An impact on their...
Putting content in front of your customers consistently is imperative to small business success today. You’ve probably heard about ‘content marketing’.
With the availability of social media platforms like Facebook, and our ability to showcase our products and services, we have...
Starting, running and growing your own business definitely comes with a lot of moving parts. Success is tied directly to how well you can focus, prioritize and implement.
Distraction is the enemy of the entrepreneur. And, we all fight this beast.
Keeping our ideas and priorities organized is the...
I guarantee that as a woman over 50 you have a multitude of skills and talents. It’s simply impossible not to.
The challenge, however, is often in recognizing what and where your zone of genius is.
Often, we overlook our abilities because it’s something we’ve done for so long...
One of the most frequent questions I get is how can I get to a place where I work on my business consistently so I can get it started, make money and grow it.
It’s a great question, one we ALL have probably asked at some point. And, I believe the answer involves a few different elements: