I guarantee that as a woman over 50 you have a multitude of skills and talents. It’s simply impossible not to.

The challenge, however, is often in recognizing what and where your zone of genius is.

Often, we overlook our abilities because it’s something we’ve done for so long...

One of the most frequent questions I get is how can I get to a place where I work on my business consistently so I can get it started, make money and grow it.

It’s a great question, one we ALL have probably asked at some point. And, I believe the answer involves a few different elements:

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Before you can target and sell to your product or service you must know WHO your ideal customers are and WHERE they are.

In this video I look at the two primary ways to find your customers:

1. Research
2. The customers themselves (ask them)

Also, I'd like to make one thing clear. Your ideal customer...

First, we know nothing in life worth doing is without risk.

And, a ‘riskless’ world is impossible anyhow - life does happen sometimes whether we want it to or not. It’s unpredictable, so there are risks.

But, taking life’s unexpected unpredictabilities out of the equation...

I’ve talked about it many times. You CANNOT start a business with no money. Why? Your time is money. It has value and you must invest time to get a business off the ground.

There are also other ‘unavoidable’ costs that come when growing, marketing and establishing your business....

As much as the whole ‘mindset’ thing feels over done, because we’re seeing it everywhere, it really is a thing.

When starting a business after 50 our mindset and the way we think about things is super critical. Truth be told, we’re often ‘set in our ways’ at...

Startup money is one of the BIGGEST questions I get from the Scrappy audience. Well, how much money do I need to start my business is the real question?

As you can imagine, it’s impossible to answer this question because it DEPENDS… on the type of business you’re starting.

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One of the biggest questions I get is "Where do I come up with MY business idea?"

Fair question, right? And, when we're becoming first-time entrepreneurs at 50 and beyond the question is even more poignant.

We're ready to start a business NOW, but we're also keenly aware that we've worked...

Take advantage of your 50+ years of real-world experience and put your practical (and wise) ‘planning before you act‘ philosophy to good use.

WHY YOU’VE GOT TO CHECK OUT THIS VIDEO: 

>> A refined business idea can mean the difference between success and flop.

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A little Scrappy reality check….knowing whether or not you’re ready and prepared to start a business is a good place to be. Ignorance is not bliss in the case of entrepreneurship.

#1: ARE YOU A REALITY OR FANTASY ENTREPRENEUR?

Gut check: Do you really just love ...