Putting content in front of your customers consistently is imperative to small business success today. You’ve probably heard about ‘content marketing’.

With the availability of social media platforms like Facebook, and our ability to showcase our products and services, we have...

Starting, running and growing your own business definitely comes with a lot of moving parts. Success is tied directly to how well you can focus, prioritize and implement.

Distraction is the enemy of the entrepreneur. And, we all fight this beast.

Keeping our ideas and priorities organized is the...

I guarantee that as a woman over 50 you have a multitude of skills and talents. It’s simply impossible not to.

The challenge, however, is often in recognizing what and where your zone of genius is.

Often, we overlook our abilities because it’s something we’ve done for so long...

One of the most frequent questions I get is how can I get to a place where I work on my business consistently so I can get it started, make money and grow it.

It’s a great question, one we ALL have probably asked at some point. And, I believe the answer involves a few different elements:

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Before you can target and sell to your product or service you must know WHO your ideal customers are and WHERE they are.

In this video I look at the two primary ways to find your customers:

1. Research
2. The customers themselves (ask them)

Also, I'd like to make one thing clear. Your ideal customer...

You want to start a business, BUT you also want to know if your THING will sell before you go all in. It’s risky to think your time, money and effort may be for nothing, right?

Is this even possible? Is there a way to know that you’re going to get a RETURN on your money, time and...

First, we know nothing in life worth doing is without risk.

And, a ‘riskless’ world is impossible anyhow - life does happen sometimes whether we want it to or not. It’s unpredictable, so there are risks.

But, taking life’s unexpected unpredictabilities out of the equation...

No doubt. This is a tough topic to discuss. What happens when you don't have the support of your husband or partner in your entrepreneurial journey.

I can talk about this from first hand experience. Although I lost my beloved hubby of 29 years in 2018 (still miss him so much it hurts) we had a...

I’ve talked about it many times. You CANNOT start a business with no money. Why? Your time is money. It has value and you must invest time to get a business off the ground.

There are also other ‘unavoidable’ costs that come when growing, marketing and establishing your business....

As much as the whole ‘mindset’ thing feels over done, because we’re seeing it everywhere, it really is a thing.

When starting a business after 50 our mindset and the way we think about things is super critical. Truth be told, we’re often ‘set in our ways’ at...