When starting a business after 50 we often spend a lot of time and emotional energy worrying about what we need to learn and all of the things that we don’t know yet. 

These are typically the ‘tech and social media’ tools we’ll need to use in business. 

What...

I know. You’re just starting your business and here I am talking about having multiple revenue streams and you just want to get this first one making money, right? 

You’re doing the right thing by focusing on ONE thing right now.

I simply want to plant a seed in your brain to...

Yes, I used the word ‘hugest’ to make a statement. To make an impact.

Why? When I talk to women 50+ who want to start a business it almost goes without saying that one of their drivers for starting a business is to make an impact.

An impact on others’ lives.

An impact on their...

Putting content in front of your customers consistently is imperative to small business success today. You’ve probably heard about ‘content marketing’.

With the availability of social media platforms like Facebook, and our ability to showcase our products and services, we have...

Starting, running and growing your own business definitely comes with a lot of moving parts. Success is tied directly to how well you can focus, prioritize and implement.

Distraction is the enemy of the entrepreneur. And, we all fight this beast.

Keeping our ideas and priorities organized is the...

I guarantee that as a woman over 50 you have a multitude of skills and talents. It’s simply impossible not to.

The challenge, however, is often in recognizing what and where your zone of genius is.

Often, we overlook our abilities because it’s something we’ve done for so long...

One of the most frequent questions I get is how can I get to a place where I work on my business consistently so I can get it started, make money and grow it.

It’s a great question, one we ALL have probably asked at some point. And, I believe the answer involves a few different elements:

...

Before you can target and sell to your product or service you must know WHO your ideal customers are and WHERE they are.

In this video I look at the two primary ways to find your customers:

1. Research
2. The customers themselves (ask them)

Also, I'd like to make one thing clear. Your ideal customer...

You want to start a business, BUT you also want to know if your THING will sell before you go all in. It’s risky to think your time, money and effort may be for nothing, right?

Is this even possible? Is there a way to know that you’re going to get a RETURN on your money, time and...

First, we know nothing in life worth doing is without risk.

And, a ‘riskless’ world is impossible anyhow - life does happen sometimes whether we want it to or not. It’s unpredictable, so there are risks.

But, taking life’s unexpected unpredictabilities out of the equation...