If you’ve been contemplating starting a business, now is the perfect time. All of us are being asked to self-isolate to prevent the spread of COVID-19.

We suddenly have extra time on our hands. Why not use it to learn more about starting a business and take actual steps to make it happen?

When we’re starting a new business we have more questions than answers. We’re overwhelmed.

We don’t want to spend any money unless we’re sure something’s going to work.

So, we put on our DIY tool belt. We suddenly become super-women who believe we can do it...

Having your own business. Being your own boss. Working for yourself. Setting your own hours. Time flexibility. Freedom.  It’s all positive, right?

Well, yes and no. Being an entrepreneur has way more up sides than downs, no doubt, but there are still ‘hard’ parts that few...

While it sounds counterintuitive, the narrower the market the bigger the potential. What does this mean?

When starting your business you want to focus on the narrowest niche possible, get to one ideal customer prototype.

A narrow niche makes everything easier:

• You get to know your ideal customer...

There’s no shame in being a beginner. We’ve all been there. In fact, there’s a lot of freedom in being able to say, “I’m new around here. Can you help me?”

I also understand that when we're starting a business, we want to come across as an expert in what...

The first thing many people think about when starting a business after 50 is ‘how much is this going to cost?’ or ‘it’s expensive to start a business and what if I fail?’.

But, if you’re asking these questions you’re starting in the wrong place in my...

When starting a business after 50 we often spend a lot of time and emotional energy worrying about what we need to learn and all of the things that we don’t know yet. 

These are typically the ‘tech and social media’ tools we’ll need to use in business. 

What...

I know. You’re just starting your business and here I am talking about having multiple revenue streams and you just want to get this first one making money, right? 

You’re doing the right thing by focusing on ONE thing right now.

I simply want to plant a seed in your brain to...

Yes, I used the word ‘hugest’ to make a statement. To make an impact.

Why? When I talk to women 50+ who want to start a business it almost goes without saying that one of their drivers for starting a business is to make an impact.

An impact on others’ lives.

An impact on their...