For The Typewriter Generation...
The Dancing Queens In Bell Bottom Jeans
What if you could create an audience of raving fans ready to scoop up your far out offers?
Without technology overwhelm, idea paralysis,
OR
millennial-created course confusion...
If the term “Typewriter Generation™” strikes a chord, then you’re in the right place.
Because here’s what I know about you:
You have no desire to keep working for The Man... Or made to feel redundant… Or forced to embrace retirement.
Or watch hours of Fixer Upper reruns on HGTV until your eyes glaze over from all the paint fumes.
You’ve spent your life putting others' needs before yours.
Your spouse.
Your kids.
Your grandkids.
Now it’s your turn to shine….
-
To transform a lifetime of experiences, skills, and passions and get paid (ridiculously) for them. On your terms…
-
To create a bigger safety net of funds.
-
To take vacations to faraway places without coupons or group rates.
-
To watch the sun go down on an exotic beach while sitting with your toes in the sand.
And never look for a 9-5 gig again.
You don’t want a brick and mortar store. You’ve no desire to start the next Google. Or become the 7-figure digital “boss babe” your 20-something niece wears on her t-shirt (insert major eye roll)
But the idea of making money online sans cubicle drudgery?
Even while you sleep?
Or while you watch Fixer Upper reruns?
Now that’s something you’d like to get behind.
BUT FIRST... HERE'S THE UNSEXY TRUTH:
The online marketing world is flooded with millennial-based online courses and programs taught by famous 20 & 30 something gurus
And that’s why you face 3 MAJOR DISADVANTAGES when you enroll in them:
Disadvantage
#1
The program feels like a PhD in online marketing
765 video tutorials, 50 workbooks, and dozens of templates. There’s soooo much to process, learn, and implement.
Result? Overwhelm, confusion, and buyer’s remorse.
Disadvantage
#2
You're AFB
Always.Feeling.Behind
Like 30 steps behind. It’s like running in a dark cyberspace tunnel with no light at the end (and those steps don’t count on your FitBit).
Because the fact is, you’re mostly surrounded by “digital natives” a.k.a. the cool millennial kids who walk around spewing hashtags, abbreviations, and other slang in the latest digital apps while you struggle to play catch up.
Disadvantage
#3
You're surrounded by Digital Natives
the program creators spring fling you into a Facebook group occupied by thousands of those “digital natives” who are taking the same course . Comments, posts, and questions streaming in at the rate of 750 words/minute.
You feel desert-island isolated. And heaven forbid you ask one of those other students for help. They end up giving you the-old-hag look and grandma-can’t-work-the-computer pity party.
What if you could master the ONLY thing that actually moved the needle in your online business (see: meaningful and measurable results)
&
Ignore everything else…
Including that old lady look from millennials?
BECAUSE THE GOOD NEWS IS...
There is a path to create a successful online business and generate consistent sales without learning ALL.THE.THINGS…
EVEN IF...
You’re a “digital immigrant” (a.k.a. over 50 years old) and starting from scratch
- You haven’t settled on a business name yet (this can come later)
- You don’t have a website (spoiler alert: You don’t need one to get clients)
- You struggle with technology
- You don’t have a social media presence
- You don’t think you have anything unique to offer (hint: you don’t need a unique business idea to get clients)
BUT FIRST
It’s time you and I have a chat
Hello there!
I’m Colleen Kochannek. Founder of Scrappy Frontier™, where I help women from the Typewriter Generation™ become laptop entrepreneurs.
When I got sacked at work, I thought my 30+ years of successful corporate experience was enough to set me up as an entrepreneur. Boy, was I wrong.
I started taking loads of online courses to learn about running an online business.
But then I realized these online courses weren't ideal. I found lots of millennial teachers who didn’t understand where I was coming from (a fun but tech-challenged Xennial with a side of 70s rock)
Every class seemed to start at Lesson #7. There was a massive information gap. I was lost before I started.
… I QUICKLY REALIZED
“Nobody was teaching me about online business the way I needed to be taught... as the ‘digital immigrant’ that I am."
So I decided to disrupt the (millennial) teaching rules and show women like us how it’s really done
Pleased to introduce…
The 30-Day Audience Builder
A 30-Day calendar with actionable steps to create your most profitable asset...a high converting lead magnet funnel
So you can attract an engaged , excited , and an eager-to-buy audience
Friendly Disclaimer: Your brain cells won’t be harmed when you implement this content. Guaranteed. On the contrary, they’ll never want to learn any other way.
Here’s your 30-Day Party Game Plan to Draw Crowds
Days 0-5: Plan the Menu
Just like you wouldn’t serve lamb korma pilaf to your vegan guests...
You wouldn’t spend precious hours, energy, and money creating an offer your ideal prospects won’t sink their teeth into.
Here’s what you’ll accomplish:
- Know your who: Who’s your ideal client avatar
- Know your why: Why you do what you do
- Know what results: How to get your clients
- Know your method: How you’re going to deliver the results
- Know your lead magnet topic: What’s bound to provoke a “I must have that” response (hint: it’s based on your numero uno offer in business)
Days 6-10: Create Your Signature Dish
Every party has ONE signature dish that becomes the highlight of the evening. It’s memorable, raved about, and your guests can’t get enough of it.
Your free offer (a.k.a. lead magnet) follows the same principle. It’s packed with amazing content that draws a hungry crowd.
I’ll show you exactly how to map your irresistible free offer so that your audience is primed to take the next step with you (hint: buy your far out offers)
Here’s what you’ll accomplish:
- Create a value-packed lead magnet content that compels your subscribers to think to themselves, “Wow, I wonder how much value I’d get out of a coaching session with her or her online course!”
- Give your lead magnet an irresistible name (the name alone can and will influence your audience size).
Days 11 - 15: Set the Table
You’ve mapped your lead magnet (including the format), created the content, and named it.
It’s time to do two things:
#1 Give your lead magnet that extra oomph and polish so it makes a visual statement.
#2 Build your lead magnet funnel so you can start collecting names and email addresses.
Worried that your design and tech skills (or lack thereof) will spoil your progress? I got you covered!
Here’s what you’ll accomplish:
- Build your lead magnet funnel in MailChimp or Kajabi (yes, you’ll be able to do this with the step-by-step tutorials).
- Import a pre-designed, ready-to-go lead magnet template into your Canva account (phew! You don’t have to create one from scratch).
Days 16- 30: Send The Invitations
The party venue’s all set and now you’re ready to welcome your guests, i.e. your new subscribers.
You’ve done the hard work of creating a lead magnet funnel.
Now it’s time to flaunt this bad boy and (virtually) put it in as many hands as possible.
In other words, you’ve got to promote your lead magnet (with zero sleaze) and get those prized sign ups on your email list.
Here’s what you’ll accomplish:
- Leverage the power of Facebook to amplify your reach, and grow your email list and fan following.
- Create Facebook promotional posts to stop the scroll, capture your reader’s attention, and click on your lead magnet.
- Pop the bubbly Cristal as you receive email notifications signaling opt-in sign ups (Yay! Your audience is growing and eager to hear from you)
IT AIN'T OVER YET!
You also get these hot bonuses to add zing to your party
BONUS #1 - Forget the tech
[Value: $297]
Yes, there’s tech involved. Yes, you’ll be pushing some keys and clicking on some icons. But that’s the most complicated it gets. You’ll receive step-by-step walkthrough videos to set up your lead magnet funnel in Kajabi or MailChimp.
DIY not your style? Not to worry. I’ve partnered with the trustworthy Virtual Assistants Interns (VAI) so you can hire a virtual assistant to take this task off your plate.
BONUS #2: The Beginner’s Guide to Canva
[Value: $197]
No graphic design skills? No sweat. Let (the mostly free) Canva come to the rescue. In this bonus mini-course, I’ve included step-by-step tutorials covering Canva’s basic features and functionality. Canva’s preset sizes and templates for social media posts are a huge timesaver. Just click on the type of content you want to create and you get everything sized and designed for you.
Bonus # 3: The Canva Lead Magnet Template
[Value: $97]
I’ve created a checklist-style lead magnet template in Canva. Simply upload your lead magnet content in the template, change the colors as per your brand requirements, and voila - your lead magnet is a sight to behold.
Bonus # 4: The Jargon Buster
[Value: $97]
A glossary for the most common and the most misunderstood phrases in the online business world. This bonus is your passport to the “digital native” island. Finally! Speak the language with confidence.
Bonus # 5: The Ultimate Beginner’s Guide to Facebook Pages
[Value: $297]
This mini-course walks you step-by-step on how to optimize and maximize the Facebook Trinity for business growth: The profile, the business page, and the group. Facebook has been a major source of client revenue and a networking hotbed for me. Now I can’t wait to share how it can help you too.
Bonus # 6: Facebook & Instagram Templates
[Value: $97]
Get immediate access to 5, ready-to-customize Facebook & Instagram post templates in Canva. Upload your words, hit download, and create ready-to-go social media posts to promote your new lead magnet.
Build & Grow Your Most Profitable Asset With
The 30-Day Audience Builder
- 30 Day Audience Builder (Valued at $397)
- Bonus 1 - Forget the Tech (Valued at $297)
- Bonus 2 - The Beginner’s Guide to Canva (Valued at $197)
- Bonus 3 - Canva Lead Magnet (Valued at $97)
- Bonus 4 - Jargon Buster (Valued at $97)
- Bonus 5 - The Ultimate Beginner's Guide to Facebook Pages (Valued at $297)
- Bonus 6 - Facebook and Instagram Templates (Valued at $97)
Sounds nice, but… what if this doesn’t work for me?
Now because I know this may not be your FIRST attempt at creating a lead magnet funnel that attracts your audience in droves - I’m giving you the choice to try The 30-Day Audience Builder, anxiety-free
ALLOW ME TO INTRODUCE
The 30-Day Audience Builder
(That Doesn’t Include Friends & Family)
Money-Back Care-Antee
The 30-Day Audience Builder helps you create your most profitable asset: a lead magnet funnel.
The best part? You’ll get daily action steps for 30 days - in a calendar format.
That’s not all - you also get Catch Up Days: Days where YOU get a break from doing the work (yup, really)
No guesswork, no operating without a plan, no overwhelm (phew!)
Show up in your business for 30 days. Do the work.
Experience the thrill of seeing sign-up notifications in your inbox. Get subscribers telling you how your lead magnet helped solve a problem. Have the confidence to launch paid offers to an engaged audience.
If you’re not feeling the results of this program, you deserve your money back. And I’ll give you back every cent.
Just shoot an email at [email protected] on Day 30 (or earlier), and I’ll take care of you.
Because I C-A-R-E.
MORE QUESTIONS?
No sweat, Scrappy One... I got you covered
I’m starting from scratch. Is this for me?
What if I fall behind?
What if I’m not tech savvy?
Will I get 1:1 access to you?
How is this different from other list-building programs?
Do you offer refunds?
STILL HERE? AWESOME.
Here’s what I want to tell you...
It’s your time to shine.
You’re not too late. You’re not too old. You’re not un-cool.
You know enough. You are enough. You can do this.
Your people are waiting.
-xo Colleen
- 30 Day Audience Builder (Valued at $397)
- Bonus 1 - Forget the Tech (Valued at $297)
- Bonus 2 - The Beginner’s Guide to Canva (Valued at $197)
- Bonus 3 - Canva Lead Magnet (Valued at $97)
- Bonus 4 - Jargon Buster (Valued at $97)
- Bonus 5 - The Ultimate Beginner's Guide to Facebook Pages (Valued at $297)
- Bonus 6 - Facebook and Instagram Templates (Valued at $97)
